ABOUT US

Star Wholesale Ltd. is a Full service DSD Distribution Company Specializing in “Better-for-you” Snack, Beverage and Grocery Products. We Service thousands of retailers across Canada  among several classes of trade including Grocery, Pharmacy, Mass , Food Service, C-store , gas stations , Seasonal and non-conventional customers.

Our Story

  • Star Wholesale Ltd. is a Full service DSD Distribution Company Specializing in “Better-for-you” Snack, Beverage and Grocery Products.
  • The ownership and management of Star Wholesale has 70 years combined DSD sales, distribution, and merchandising experience.
  • Star has built a strong client base by supplying high quality products with attractive margins on a DSD basis to all channels.
  •  As a Direct-Store-Delivery (DSD) distributor, we work with Retailers and Manufacturers to connect consumers to the brands they demand.

Execution & Reporting

  • We provide our Principals and Customers with a complete front to back DSD option.
  • We utilize a state of the art DSD invoicing & reporting platform which can provide real time information by banner, by sku and by time frame.
  • The real time component is paramount to ensuring our clients have full transparency to measurable results within the time frame they need.
  • Controlled and accurate pricing files provide our clients with the ability to:– Expand or reduce promotional activity– Maximize sales as well as react to competitive activity–Complete store level or brand surveys and audits to complement our offering.

 

Client/Brand Services

  • The Star customer base continues to grow with assigned service cycles and merchandising services that are complimentary to each client.
  • Our national sales force is well versed in our products to provide the knowledge of our brands to our clients and their end-consumers.
  • Brand awareness is paramount for all products and we take great pride in providing our Principals with all the pertinent information they need to substantiate any and all trade spends.
  • DSD has a strong proven record of improving market penetration while providing a personal touch to every sell in.
 
 
 
 

 

Commitment to Excellence & Flawless Execution

  • Our goal is to provide a DSD experience for our clients with a technological advantage. We deliver on our commitments.
  • To deliver on our commitments, STAR Wholesale provides: Key Account representation , New product presentations , Quarterly brand reviews, Non-competitive guarantee, Single point accountability, National DSD service.

Sales/Distribution Coverage

  • Star Wholesale Ltd. has a team of sales representatives in every province to provide total Canadian National Client coverage
  • This includes a logistics and support team all managed from our Head Office in Calgary
  • Eastern Canada office is located in Toronto and is staffed with a management team to ensure we can address every opportunity on regional and national levels.

Mission

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Vision

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Values

"Your Store Needs it. So do you !"

Starwholesale has built a strong client base by supplying high quality products with attractive margins on a DSD basis to all channels….

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